GFI Hospitality

In 2008, GFI Development Company acquired a Howard Johnson in Palm Springs, transforming this classic mid-century roadside motel into the Ace Hotel & Swim Club, a 176 room lifestyle resort and spa.

Los Angeles-based design company, Commune, was selected to work alongside Ace's own design team, Atelier Ace, to create the property's distinctive style. Several artists and designers working in the region were commissioned to create furniture and site-specific art, which is featured throughout the hotel premises. In addition to transforming a former roadside diner into what is now the hotel's signature Kings Highway Restaurant, the hotel offers a spa, gym, and two pools. The Ace Hotel & Swim Club has continually received national and international praise from esteemed publications, including Elle Décor, Travel & Leisure and Conde Nast Traveler.


Architect – O2 Architecture
Designer – Commune